10:56
English football's second-largest shirt
sponsorship deal will earn Chelsea more
than double the annual £18m paid by
Samsung.
sponsorship deal will earn Chelsea more
than double the annual £18m paid by
Samsung.
Chelsea are reportedly ready to sign a new sponsorship deal with Yokohama Rubber that will more than double the £18 million the club currently receives every year from Samsung to grace their shirts. The Daily Telegraph's Matt Law broke the news:
Chelsea set to sign off the second largest shirt sponsorship in the history of English football with Yokohama #cfc http://t.co/DPqu8ccI6F
He elaborated on the report in his article:
Chelsea are ready to sign off the second-largest shirt sponsorship deal in English football history with Yokohama Rubber.It is understood the Yokohama agreement is worth almost £40m-a-year, which will push Chelsea ahead of Arsenal, Liverpool and Manchester City in the shirt sponsorship table. Only Manchester United have a more lucrative deal, having netted £53m-a-year from Chevrolet.
According to Law, the Blues were also in talks with Turkish Airlines, who dropped their interest once they released the numbers the west London club was quoting.
Samsung has been Chelsea's main shirt sponsor for several years now and last extended their deal in 2012, but via Business Insider UK's Lara O'Reilly, the company decided against renewing the contract last year, terminating their alliance at the end of this season.
For those of you interested in what the new kits may look like, here's Yokohama's current logo:
Yokohama's logo. Will definitely look better than Turkish Airlines would've... #CFC pic.twitter.com/SOx9i4dLFG
The Japanese company is one of the largest manufacturers of tires in the world and already has sponsorship agreements with two NBA teams, the Boston Celtics and San Antonio Spurs.
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